Lucy does marketing

  Inbound Marketing – An analysis of ASOS and Gymshark   Company 1: ASOS  Inbound marketing is centered around the idea of bringing the consumer to you. The way to do this is focus your marketing on the sample persona, get this right, and they will come to you and be long lasting customers. For ASOS, their sample persona would be a young person, who is interested in fashion and trends, and has disposable income to spend on their clothes. In terms of the consumer being able to find ASOS, they use SEO to ensure the consumer is able to find their website with the relevant search terms. For example, when I searched ‘UK Fashion’ ASOS was on the first page of Google. They also appear when searching for more specific items, for example when I searched for ‘black heeled boots’ the second organic link was ASOS. Although ASOS used to use blog posts on their website regularly, even breaking down these blog posts into specific groups such as fashion, skincare, haircare etc. A...

 Unit 1 - Task 3  Introduction Netflix were ahead of the curve taking streaming online, and the foresight in creating its own hit shows and films allowed it to continually keep subscribers and becoming the powerhouse it is today, another key part of Netflix’s product is the algorithm that is built into the streaming service. Therefore, within this chapter, I will be focusing on the products that gave Netflix the edge over its competitors. Including the streaming service, the Netflix own shows and films, and the algorithm which keeps its customers binging. Product – Streaming service Storytelling is ingrained within us, it’s one of the most natural and long-standing forms of entertainment we know. Our ancestors would have previously gathered around a fire to tell stories, to now, watching multi-million-dollar budget shows and films, all from our own sofa. Netflix originally began as a DVD rental service in 1997 and announced its digital streaming option straight from ...