Script for Content Marketing Travel Company Assessment - Unit 2 - Assignment 5
From my research and presentation, I will go through the four best content marketing examples I found. The first is this blog from Devour Barcelona Food Tours, it includes some basic information about Barcelona, and key aspects that people will be searching for before travelling. They also include a video of theirs in point 6, which is a great way for them to get people over to their YouTube channel also. They will actively get people coming to their blog looking for key information on Barcelona, and then be more interested in the food tours they offer. One key of content marketing is providing people with content that they’re looking for, to gain trust and get your name out there, the client is then much more likely to look at your service. Similarly, is the blog from Take the Family. Which looks at key things to do, eat, places to stay etc in Barcelona for families. Again, this is something that someone might be searching for, is Barcelona family friendly and what could the...