Assignment 7 - Task 1
Email Marketing Best Practices Email marketing is a great way to connect with your audience, send regular reminders of your business or content, and encourage brand loyalty. There are some best practices to keep in mind, and a few things to avoid. One way to greatly increase user engagement and brand loyalty is by personalising the email, even just ensuring a merge tag is used to include the individuals name.1 This can also include making sure the content is relevant to the user, making them feel it was specifically chosen for them. As an example, if you know the customer has previously purchased a product from you, including this in the email with further suggestions of more products they would be interested in. Furthermore, optimising the subject line and preview text is important in grabbing the attention of the audience. The subject line and preview text are the users first impressions of the email, it should give them insight into the purpose of the email and intrigue them to...