Unit 2 - Assignment 4 - Task 1
Unit 2: Assignment 4 – Task 1 Personal branding We understand the importance of a well thought out, cohesive and recognizable branding for businesses, and why would this be any different for people. Personal branding could be anything from a logo or colour scheme, much like Oprah uses as displayed below, to Googling your name and having various websites with your work or social media channels. Ultimately, personal branding makes you stand out, makes your recognizable in an instant and showcases your talents and skills. If someone was choosing between two specialists, and one came up with an easy Google search with related pages and examples of their work, and the other came up with nothing, it would be an easy decision for the client as to who to choose. Different social media platforms have their different purposes, if you are a professional, a focus on LinkedIn and Twitter may be the most valuable to you. As LinkedIn is a professional platform, and Twitter has small commu...